Digital Marketing Course in Lahore 2020 takes on the concepts of the latest online marketing tactics and produces understanding on a massive level. IPS Unit of Education spreads knowledge to expand the boundaries of human awareness.

Topic 1: Introduction to digital marketing:

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. How digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.

Digital marketing campaigns are the buzzword in 2020 as digital platforms constantly become part of marketing plans, and as people use digital devices to shop instead of physically visiting the place. It covers the basics of Digital Marketing, its importance, and relevance.

Topic 2: Important Digital Marketing Terms

This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as CPM, CPC, CTR, etc. and their relevance in digital marketing campaigns.

Topic 3: Paid Media, Earned Media and Owned Media

The section covers three important concepts i.e. paid, earned, and owned media. The meaning, difference, and relevance of these concepts are covered. Understanding of paid, earned and owned media helps you create a better digital media strategy.

Topic 4: Why Digital Marketing?

The section covers in detail the relevance and importance of Digital Marketing. It covers how digital marketing can help startups, non-profits, small businesses, and large brands. Grab your hands on the most informative digital marketing course in Lahore 2019 at IPS Uni.

Topic 5: Planning a Digital Marketing Campaign

The section outlines the creation of a digital marketing plan. It helps you build a digital marketing plan that comes in handy everywhere. Understand the essentials of any digital marketing plan.

Topic 6: Introduction to Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Get properly introduced to the concept of content marketing.

Topic 7: History of Content Marketing

Learn about the origins of content marketing with the professional digital marketing course and its role at present in the context of marketing.

Topic 8: Creating a content marketing plan

It covers the basics of creating and implementing a content marketing plan and measuring its impact. Content Marketing case study - A case study that details a successful implementation of content marketing is analyzed.

Topic 9: Influencer Marketing

Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. The section introduces influencer marketing and its importance in the context of digital marketing.

Topic 10: Planning an influencer marketing campaign

In this section, we'll explore how to plan and implement an influencer marketing campaign. It covers important aspects of the plan and metrics that should be tracked to measure the success of an influencer marketing campaign.

Topic 11: Pay-Per-Click advertising

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with search engines. This section covers the basics of pay-per-click advertising. It helps you understand about pay-per-click advertising.

Topic 12: Pros and Cons of Pay-Per-Click advertising

Know the pros and cons of pay-per-click advertising. Understand when and how to use pay-per-click advertising campaigns.

Topic 13: Google Adwords & Search Engine Marketing

Google AdWords is an online advertising service that enables advertisers to compete, to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers that might link the copy to the content of web pages shown to users. Web pages from Google and partner websites are designed to allow Google to select and display this advertising copy.
Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate. The section covers insights on how the Google AdWords auction system works, a tutorial on the bidding system and finally how you can get started with Google AdWords.

Certification Quiz

Digital Marketing Foundation Course Certification
Quiz: 30 minute quiz (objective type) for the certification
Pass the test and earn a certificate of recognition in the end. It will get you a decent job in both local and international IT companies.

Additional Sections

1. Facebook Advertising:
It covers in brief how you can reach out to people by advertising on Facebook.

2. Instagram Marketing basics:
Instagram is a global community of users sharing billions of photos & videos every month. Learn important concepts about marketing on Instagram.

3. Building a brand on Instagram:
The section through examples gives a broad overview of how you can use various techniques and tools to build a strong brand presence on Instagram

4. Instagram Advertising:
Get working knowledge of running advertisements on Instagram through the advert panel. It explains how the advert panel works and how you can use it to target users with ads on Instagram.

5. How to Increase Followers on Instagram:
Learn effective ways of increasing followers without spending money on Instagram.

6. Increasing engagement on Instagram:
Learn important concepts and methods through various examples to increase engagement on Instagram.

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