Digital Marketing Course – Learn the Basics of Online Marketing

Course Duration

2 Months

Modules

Course Type

Short Course with Certification

Course Overiew

This comprehensive Digital Marketing course is designed to teach the basics of digital marketing with our practical course. This course covers SEO, social media, and Google AdWords. Our course helps you understand how to reach and engage your online audience, drive sales, and grow your business.

Course Objectives:

Our Digital Marketing Course will help you:

Understand online marketing basics
Boost your online presence
Drive website traffic and sales
Master social media marketing
Create effective email marketing campaigns
Optimize your website for search engines
Analyze website performance using Google Analytics
Develop targeted online advertising strategies
Engage with your online audience
Measure and optimize your marketing efforts

Course Modules:

1. Introduction to Digital Marketing

Overview of digital marketing
Key concepts and terminology

2. Search Engine Optimization (SEO)

On-page and off-page SEO techniques
Keyword research and optimization
Link building strategies

3. Content Marketing

Creating and managing content
Blogging and content strategy
Visual content creation

4. Social Media Marketing (SMM)

Strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter
Social media advertising and analytics

5. Search Engine Marketing (SEM)

Pay-per-click (PPC) advertising
Google Ads
Campaign management and optimization

6. Practical Projects

Real-world projects to apply learned skills

Who Should Enroll:

Entrepreneurs and small business owners
Marketing professionals seeking digital skills
Anyone looking to boost their online presence
Social media enthusiasts
Business development professionals
Aspiring digital marketers
Website owners seeking more traffic and sales

Prerequisites:

Basic computer skills
Internet access for online students
No prior digital marketing experience is needed
Passion for learning online marketing strategies

What Our Students Say’s About Us

These are things that students who have enrolled in our courses says.

" When we first got IPS on board for call center services, it was a fifty-fifty decision and the board of directors wasn’t sure. However, a few months later results started coming and they were better than our expectations. They know how to expedite sales and the recruitment process. "

Mr. Humayun Butt Chief Executive Officer (CEO) Custom Clothing Brand

" Excellent people as they are; their services speak of tremendous work ethics and high conversion rates. "

Mr. Sadaat Umar Chief Operating Officer (COO), Pharmaceutical Company

" It was exactly the way they advertised on Facebook! After 12 weeks, due to my consistent performance, I was hired as a Chinese agent. I am happy and couldn’t ask for more. "

Abdullah Naseer Undergraduate Student

" Love the way they channelize fresh talent. I just got out of school and found their language course advertisement on social media. It was worth my time. "

Namra Tariq Khan Bachelor of Science (Computer Science) Graduate

Mr. Humayun Butt Chief Executive Officer (CEO) Custom Clothing Brand

" Excellent people as they are; their services speak of tremendous work ethics and high conversion rates. "

Mr. Sadaat Umar Chief Operating Officer (COO), Pharmaceutical Company

" It was exactly the way they advertised on Facebook! After 12 weeks, due to my consistent performance, I was hired as a Chinese agent. I am happy and couldn’t ask for more. "

Abdullah Naseer Undergraduate Student

" Love the way they channelize fresh talent. I just got out of school and found their language course advertisement on social media. It was worth my time. "

Namra Tariq Khan Bachelor of Science (Computer Science) Graduate

Frequently Asked Questions

Browser our faq’s below, if you can not find the answer.

English
Spanish
Graphic Designing
Web Development
Front End Development
SEO

We teach English, Spanish, Arabic, and Chinese languages at IPS language school each spanning over an 8-week long course.

Spanish is the third-largest spoken language in the world. Once you are fluent in Spanish, you get to experience a job at IPS or any US-based call center of your choice. It means you open yourself to several job opportunities after successful completion of this course.

Yes, we are, but we still have to achieve a lot to get to the top. We represent the finest faculty to train you in English, Spanish, Chinese, and Arabic with years of teaching experience in several countries. English language teaching focuses on your future in mind. If you pass this course in flying colors, consider yourself for a permanent position at the call center.

Yes, there is a diploma awarded at the end of each short course. If you satisfy the requirements of the English language course, which means your attendance is up to the mark and there are no inappropriate behavior issues, you get a certificate stamped and approved by IPS. To learn any language, passion is a prerequisite - the words need alignment with spirit to make sense.

Yes! Being able to speak English and Spanish helps in getting jobs in call centers. You can better communicate with foreign customers, and BPO companies want to hire those individuals who have command over these languages.

A SEO-friendly website or content is optimized with proper keyword placement and other techniques. Then, when a user searches for a related query, your business page is shown at the top of the SERP (Search Engine Result Page) to click. This is what we do at IPS BPO, and via efficient SEO solutions, we bridge the gap between business and its customers.

The enrollment process is very easy. 1. Know about the short course you want to enroll yourself in 2. Fill out the form, provided on the website with accurate information 3. Ask for an appointment. 4. An HR agent will get in touch with you with the relevant information 5. Or directly call to the number of IPS – Institute of short courses 6. Pay tuition charges and get started with the language class

Yes! IPS offers a pocket-friendly payment procedure for all short courses. In three installments, you can pay for the language class

Because it is important to sell products! A business makes profits when it sells products or services. That is what makes designing a worthy field. When you see a brochure or a web page, the images, logo and other graphics are the works of a graphic designer. Graphic designers work closely with marketing personnel and public relations staff.

Photoshop is the go-to software when we talk about graphic designing. Here at IPS UNI, we have the best in business because we want you to be the best in business. To be able to train you in the fundamentals of the software is part of the professional graphic designing short course. Let’s stop thinking and start learning. I tell you, practice is the key, and if you think you can practice tutorials, it gives you the winning edge.

Yes, there is! We offer a “graphic designing course for beginners” at the start. It includes the basics of designing along with an introduction to the right tools. Before you begin swimming as a graphic artist, it is mandatory for you to learn to float. The beginners’ course is learning to float. It highlights the importance of planning and visualizing the creation ahead of the creation itself. Visit the teacher's section to see the faculty.

A short course that nurtures your ability to rise and become a skilled professional is worth looking into. That’s what IPS Unit of Education offers at the heart of Lahore city – Al Hafeez Shopping Mall, Gulberg III. It is less of talking and more of practical knowledge – the knowledge that sustains your place in a real working environment. We not only equip you with efficient education but also ensure the gates of the corporate world remain open to you. You are able to deliver on a winning scale and earn a decent living.

Generally, people tend towards Google to learn web development. It can be your best friend or your worst enemy as there is so much information to grasp. Therefore, you need a teacher who guides you through important frameworks and helps you understand the basics, just like we have here at IPS UNI. The web development course is divided into two categories. If you enjoy problem-solving, you should go for back-end development aka PHP and Laravel certification. If you have an eye for aesthetics, fancy effects, and layouts, you should learn the front-end development course.

Developers work with many frameworks. Each framework has its own advantages and disadvantages. But, the most famous ones are Angular, React, Laravel, Django, Rails, and Vue. Each framework is best for different sets of functionalities.

Everything is turning digital and computer-based due to less inaccuracy rate. From shopping to booking tickets online, you need smartphones and the Internet to get the job done. Therefore, the demand for computer-related jobs is increasing day by day. From online retailing shops, clothing sites, informational websites, online forms, to discussion forums, everything is done via websites. Thus, having knowledge of programming languages and development tools has a place in every field.

Website optimization is also known as SEO. It refers to all the procedures that are done in order to rank the website higher on Google. It includes keyword placement in content, editing image tags, meta tags, and many other things to ensure its easy access to the search engine.

The coding expertise converts data to a graphical interface for users to interact and view it in a digital environment. It involves the use of CSS, JavaScript, and HTML. Wikipedia has everything on it. The sooner you join the IPS Unit of Education, the sooner you start learning web-development in Lahore. It is a one-stop destination for technical minds to explore their true potential. Register today 042-36400659

Since the job requires the presence of specific skills, we carry the most suitable faculty members to teach the subject. Not only there is a need for such individuals in the current market, but when we are done with you, emerging organizations will not waste a second to hire you.

When you talk about creating a website, HTML5, CSS3, and jQuery breathe life into it. Nothing beats the effectiveness of learning the three coding mechanisms via front-end development course. They can give you the desired product any day. We have on our panel resources that are well versed in these structures. Come in for accurate learning and get hired.

Yes, there is! As a graphic designer, when you complete the front-end development course, you are well on your way to become a front-end developer. However, practice makes you perfect. As long as you don’t stop and keep at it, the coding sense takes over and it is smooth sailing afterward. Practically building a site from scratch is part of the course with guidance at every step. Question is... are you ready to multiply your income?

SEO stands for Search Engine Optimization. Since Google outranks other search engines, SEO means getting a better rank in Google. However, Bing, DuckDuckGo and Baidu are among popular search engines but they don't have as much reach as Google. SEO enables businesses to be found on Google. When customers type in specific keywords, they want to see the best results against them. That is what you will be doing, enabling a website to rank on Google for those keywords. Enroll now to start.

A question we hear regularly. It is vital for businesses today because everything goes through Google first. If you are not working on Google, your digital efforts may all just be in vain. The people, who search for stuff on Google, get a chance to visit your website. As a result, your business finds a new potential customer. It is huge because now you have a chance to sell. Entrepreneurs, businessmen, and passionate individuals have a chance to show their true worth through this SEO course.

That is the gist of search engine marketing (SEM). A good dose of SEO combines with PPC management campaigns to take your business forward. Truth be told, it is high time to apply heterogeneous strategies. Nothing is as simple as it was 10 years ago, and as we go through 2020 and years to follow, we need a strong Pay-Per-Click plan combined with regular SEO tasks to stand out from the crowd. Let's start with them with the best SEO institute in Lahore.

If you are fed up of blocked accounts and campaigns never returning from the review stage, it is time to join IPS UNI for foolproof methods. That’s right! The accomplished faculty comprises of digital marketers laced with practical knowledge of running profitable PPC management campaigns. Since you are part of IPS as a graduating candidate, we want you to run AdWords like a pro. Come on in and start learning.

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We Help Grow Student Careers

We've been doing this for over a decade since we always want to give learning services that aren't taught in schools.

Get In Touch

Address

Al Hafeez Executive office 1506, 30 Firdous Mkt Rd Lahore, 54760

Contact

Primary: (042) 32600222
Secondary: +92 334 0777021

Mail

Primary: info@ipsuni.com
Secondary: ipsuni.com@gmail.com

Digital Marketing