Truck Dispatch Course Outline
Week 1: Foundation of Dispatch Sales
Session 1: The U.S. Trucking Industry & Dispatching Basics
- Overview of U.S. trucking (Owner-ops, MC authority, load boards)
- What is dispatching? What do we offer at TruckVerse?
- Types of carriers and their pain point
- Understanding how we help carriers grow
Session 2: Know Your Product – Mastering Our Services
- Truck Verse’s dispatch model: Services we offer
- Key benefits: Load negotiation, paperwork, support
- Our competitive edge in the market
- How to present value clearly and confidently
Week 2: Lead Generation & Prospecting
Session 3: Lead Sourcing & Qualification
- Where to find quality leads (Carrier411, DAT, FMCSA, referrals)
- Understanding MC age, equipment type, availability
- Tools and trackers for managing prospects
- Identifying red flags and time-wasters
Session 4: First Contact – The Prospecting Call
- Script structure: Introduction, permission, need discovery
- How to identify needs quickly
- Asking the right questions to uncover pain points
- Example call breakdown + live roleplay
Week 3: Pitching, Objections & Closing
Session 5: High-Impact Pitching Techniques
- Tailoring your pitch by carrier type (hotshots, semis, box trucks)
- Highlighting urgency and value
- Communicating confidence without overselling
- What to avoid during a pitch
Session 6: Objection Handling Masterclass
- Top 5 objections and how to respond:
- “I already have a dispatcher”
- “My MC is too new”
- “Send me an email”
- “Let me think about it”
- “I’m just exploring”
- Roleplaying different objection scenarios
- Converting “not now” into a soft commitment
Week 4: Follow-Up, Closing, and Retention
Session 7: Follow-Up Strategy & Closing Techniques
- Timing your follow-ups (calls/texts/emails)
- Crafting persuasive messages for follow-ups
- How and when to close the deal
- Creating urgency without pressure
- Transitioning to onboarding (handoff to ops)
Session 8: Final Evaluation + Real Call Workshop
- Live mock calls and roleplays
- Feedback and performance scoring
- Written quiz (optional)
- Final Q&A + Certification of Completion
- Motivation: What separates top closers from average reps
Week 5: Dispatching Fundamentals
Session 9: Introduction to U.S. Trucking & Dispatching
- Overview of U.S. freight and trucking ecosystem
- FMCSA, MC/DOT numbers, ELD mandate basics
- Who’s who: Owner-operators, fleet owners, brokers, shippers
- What is dispatching? Key roles & responsibilities
- Types of equipment (dry van, reefer, flatbed, step deck, box truck, hotshot)
Session 10: Load Boards & Freight Market Basics
- Introduction to top load boards (DAT, Truckstop, etc.)
- How to read and filter a load post
- Understanding rate per mile (RPM), lanes, and market demand
- Basics of lane research and market trends
- Tools used (RateView, TruckSmarter, DAT Ratecast)
Week 6: Load Booking & Carrier Communication
Session 11: Load Booking Process (Step-by-Step)
- Calling brokers professionally
- Questions to ask before confirming a load
- Negotiation tips for rates and layovers
- Emailing rate confirmations
- Pickup & delivery instructions: what to clarify and verify
Session 12: Carrier Communication & Updates
- Daily check-ins with carriers
- Tracking: How to use location apps (MacroPoint, FourKites, etc.)
- Managing delays, breakdowns, and issues on the road
- Communicating with brokers professionally under pressure
- Real-world examples of good vs poor dispatching
Week 7: Paperwork, Compliance & Broker Relations
Session 13: Paperwork Essentials for Dispatching
- What is a rate confirmation? Key elements to verify
- BOL (Bill of Lading), POD (Proof of Delivery), and Lumper Receipts
- Compliance basics: insurance, authority status, factoring info
- Maintaining dispatch logs and load tracking sheets
- Intro to TMS (Transportation Management Software)
Session 14: Building & Managing Broker Relationships
- How to stand out as a dispatcher
- Creating a positive image for your carrier
- Keeping brokers updated and informed
- Handling claims and disputes
- When and how to avoid or block bad brokers
Week 8: Advanced Dispatching + Real-World Practice
Session 15: Route Planning, Deadhead & Backhauls
- Trip planning tools and strategies
- Deadhead reduction and return load planning
- Fuel optimization and rest stop planning
- Weather and road condition checks
- Real trip scenario breakdown
Session 16: Final Evaluation + Mock Dispatch Workshop
- Live roleplays: broker calls, driver updates, issue handling
- Load booking simulation (full process)
- Written test on concepts and dispatching best practices
- Individual feedback and scoring
- Q&A and Certification of Completion
- Dispatcher mindset: Staying organized, proactive & c
- alm under pressure