Truck Dispatch and Logistics

Explore the core of truck dispatch and logistics, from handling load boards to ensuring regulatory compliance. Develop the skills needed to manage transportation operations confidently.

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Course Duration
3 Months
Modules
16 Modules
Course Type
Short Course with Certification
Course Overiew

Dispatch Training Course Outline

Total Sessions: 16

Target Audience: Sales Representatives handling dispatch service sales and operations.

Dispatch Sales Training Course Outline

Week 1: Foundation of Dispatch Sales

   Session 1: The U.S. Trucking Industry & Dispatching Basics

  • Overview of U.S. trucking (Owner-ops, MC authority, load boards)
  • What is dispatching? What do we offer at Truck Verse?
  • Types of carriers and their pain point
  • Understanding how we help carriers grow

   Session 2: Know Your Product – Mastering Our Services

  • Truck Verse’s dispatch model: Services we offer
  • Key benefits: Load negotiation, paperwork, support
  • Our competitive edge in the market
  • How to present value clearly and confidently

Week 2: Lead Generation & Prospecting

   Session 3: Lead Sourcing & Qualification

  • Where to find quality leads (Carrier411, DAT, FMCSA, referrals)
  • Understanding MC age, equipment type, availability
  • Tools and trackers for managing prospects
  • Identifying red flags and time-wasters

   Session 4: First Contact – The Prospecting Call

  • Script structure: Introduction, permission, need discovery
  • How to identify needs quickly
  • Asking the right questions to uncover pain points
  • Example call breakdown + live roleplay

Week 3: Pitching, Objections & Closing

   Session 5: High-Impact Pitching Techniques

  • Tailoring your pitch by carrier type (hotshots, semis, box trucks)
  • Highlighting urgency and value
  • Communicating confidence without overselling
  • What to avoid during a pitch

Session 6: Objection Handling Masterclass

  • Top 5 objections and how to respond:
  • “I already have a dispatcher”
  • “My MC is too new”
  • “Send me an email”
  • “Let me think about it”
  • “I’m just exploring”
  • Roleplaying different objection scenarios
  • Converting “not now” into a soft commitment

Week 4: Follow-Up, Closing, and Retention

   Session 7: Follow-Up Strategy & Closing Techniques

  •  Timing your follow-ups (calls/texts/emails)
  • Crafting persuasive messages for follow-ups
  • How and when to close the deal
  • Creating urgency without pressure
  • Transitioning to onboarding (handoff to ops)

  Session 8: Final Evaluation + Real Call Workshop

  • Live mock calls and roleplays
  • Feedback and performance scoring
  • Written quiz (optional)
  • Final Q&A + Certification of Completion
  • Motivation: What separates top closers from average reps

Week 5: Dispatching Fundamentals

Session 9: Introduction to U.S. Trucking & Dispatching

  • Overview of U.S. freight and trucking ecosystem
  • FMCSA, MC/DOT numbers, ELD mandate basics
  • Who’s who: Owner-operators, fleet owners, brokers, shippers
  • What is dispatching? Key roles & responsibilities
  • Types of equipment (dry van, reefer, flatbed, step deck, box truck, hotshot)

Session 10: Load Boards & Freight Market Basics

  • Introduction to top load boards (DAT, Truckstop, etc.)
  • How to read and filter a load post
  • Understanding rate per mile (RPM), lanes, and market demand
  • Basics of lane research and market trends
  • Tools used (RateView, TruckSmarter, DAT Ratecast)

Week 6: Load Booking & Carrier Communication

Session 11: Load Booking Process (Step-by-Step)

  • Calling brokers professionally
  • Questions to ask before confirming a load
  • Negotiation tips for rates and layovers
  • Emailing rate confirmations
  • Pickup & delivery instructions: what to clarify and verify

  Session 12: Carrier Communication & Updates

  • Daily check-ins with carriers
  • Tracking: How to use location apps (MacroPoint, FourKites, etc.)
  • Managing delays, breakdowns, and issues on the road
  • Communicating with brokers professionally under pressure
  • Real-world examples of good vs poor dispatching

Week 7: Paperwork, Compliance & Broker Relations

  Session 13: Paperwork Essentials for Dispatching

  • What is a rate confirmation? Key elements to verify
  • BOL (Bill of Lading), POD (Proof of Delivery), and Lumper Receipts
  • Compliance basics: insurance, authority status, factoring info
  • Maintaining dispatch logs and load tracking sheets
  • Intro to TMS (Transportation Management Software)

  Session 14: Building & Managing Broker Relationships

  • How to stand out as a dispatcher
  • Creating a positive image for your carrier
  • Keeping brokers updated and informed
  • Handling claims and disputes
  • When and how to avoid or block bad brokers

Week 8: Advanced Dispatching + Real-World Practice

   Session 15: Route Planning, Deadhead & Backhauls

  • Trip planning tools and strategies
  • Deadhead reduction and return load planning
  • Fuel optimization and rest stop planning
  • Weather and road condition checks
  • Real trip scenario breakdown

  Session 16: Final Evaluation + Mock Dispatch Workshop

  • Live roleplays: broker calls, driver updates, issue handling
  • Load booking simulation (full process)
  • Written test on concepts and dispatching best practices
  • Individual feedback and scoring
  • Q&A and Certification of Completion
  • Dispatcher mindset: Staying organized, proactive & c
  • alm under pressure
  • Class Mode
Online and physical
  • Instructor
N/A
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