Boost Your Career with Digital Marketing & WordPress!

Learn SEO, social media, Google Ads, and build stunning websites with WordPress—no experience needed. Gain hands-on skills, a professional certificate, and unlock freelance and remote opportunities.
Course Duration
3 Months
Modules
10 Modules
Course Type
Short Course with Certification

Course Outline

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Importance & Scope in the Modern Business World

Components of Digital Marketing

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • SMM (Social Media Marketing)

Search Engine Optimization (SEO) – Basics

  • How Search Engines Work?
  • On Page SEO:
    • Title, Meta Tags, Headings
    • Keyword Research Tools (Google Keyword Planner, SEMrush, Ahrefs)

Advanced SEO Techniques

  • URL Optimization, Image Optimization
  • Off-Page SEO:
    • Backlink Building Strategies
    • Guest Blogging & Outreach
    • Directory Submission & Social Bookmarking
    • Image optimization etc

Digital Marketing Tools You Must Know

  • Google Search Console & Google Analytics
  • SEMrush & Ahrefs
  • ChatGPT for Marketing & Content

Social Media Marketing (SMM) – Introduction

  • Platforms Overview: Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube
  • Creating & Managing Pages

 Social Media Funnel Strategies

  • TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel)
  • Converting Audiences through SMM Strategies

Content Marketing Fundamentals

  • Content Creation Strategies
  • Blog Writing & SEO-Friendly Content
  • Video Content for Social Media

Web Analytics & Google Tools

  • Google Analytics (GA4) Overview
  • Setting Up Goals & Conversions
  • Understanding User Behavior Flow
  • Google Search Console Setup & XML Sitemap Submission

Module 10: Google Ads (AdWords) Basics

  • Creating a Google Ads Account
  • Campaign Types & Setup
  • Linking Google Ads with Google Analytics & Search Console

Introduction to WordPress & Website Planning

  • Importance of Websites in Digital Marketing
  • CMS Platforms (WordPress, Shopify) – Why WordPress?

Getting Started with WordPress

  • WordPress Overview & Installation (Local via XAMPP + Live via cPanel)

 WordPress Dashboard & Basic Functionality

  • WordPress Dashboard Overview: Posts vs. Pages
  • Understanding Core Pages: Home, Blog, Services, Contactv

Choosing & Customizing WordPress Themes

  • Choosing an SEO-friendly Theme (GeneratePress, Astra, etc.)
  • Customizing Theme Settings

 Website Structure & Navigation

  • Creating Menus, Navigation & Internal Linking
  • Optimizing Permalink Structure

WordPress SEO Basics

  • Installing & Configuring SEO Plugin (Rank Math or Yoast)
  • On-Page SEO Implementation in WordPress

Essential WordPress Plugins

  • Installing & Using Essential Plugins:
    • Elementor (Page Builder)
    • WP Rocket / LiteSpeed Cache (Speed)
    • Smush / ShortPixel (Image Optimization)
    • Redirection Plugin

WordPress Performance & Security

  • Mobile-Friendly Design & Lazy Loading
  • Speed Testing with GTmetrix & PageSpeed Insights
  • SSL & HTTPS Setup
  • Basic Security Plugins (WordFence, Limit Login Attempts)

 Web Analytics & Google Tools

  • Adding Posts, Pages & Media
  • Managing SEO with Content Plugins

Final Project – Building & Optimizing a WordPress Website

  • Build a 5-page SEO-optimized live website
  • Optimize 1 blog post & 1 product (optional)
  • Submit Sitemap to Google
  • Final report & presentation
  • Certificate of Completion
What Our Students Say’s About Us
These are things that students who have enrolled in our courses says.
Maham Ali
Stay-at-Home Mom / Career Returnee
"I was looking to restart my career after a long break. IPS Uni’s flexible schedule and affordable pricing made it possible. The support from instructors gave me the confidence to pursue freelancing again."
Hamza Raza
Intermediate (ICS Student)
"What I liked most was the hands-on approach. Everything I learned could be applied immediately in real-world scenarios. The course helped me understand SEO and digital tools quickly."
Ayesha Khan
Undergraduate Student (BBA)
"IPS Uni made learning so easy and accessible. I enrolled in the WordPress & Digital Marketing course and loved how practical the lessons were. Now, I’m helping small businesses build their online presence!"
Usman Tariq
Freelancer & Web Developer
"I was already freelancing, but IPS Uni’s web design course helped me polish my skills and work more professionally. The instructors were helpful, and the content was straight to the point."
Sana Iqbal
Graduate (Medical Student)
"I joined the Medical Billing & Coding course with zero knowledge. The step-by-step teaching style helped me feel confident. I’m now applying for jobs in healthcare administration!"

Frequently Asked Questions

Browser our faq’s below, if you can not find the answer.

You’ll learn SEO (basic & advanced), SEM, social media marketing strategies, content marketing, Google Analytics, Search Console, and Google Ads setup and optimization.

You’ll learn to install and set up WordPress, navigate the dashboard, choose and customize themes, create pages and menus, use essential plugins like Elementor, Rank Math, and WP Rocket, and optimize website performance.

Yes! You’ll implement on-page SEO, URL structure, meta tags, internal linking, image optimization, and sitemap submission, both in theory and directly on WordPress sites.

You’ll use Google Analytics, Google Search Console, SEMrush, Ahrefs, Elementor, SEO plugins, and other WordPress tools for real-world practice.

Absolutely! Your final project involves building a 5-page SEO-optimized WordPress website, adding a blog post, optimizing content, and submitting a sitemap to Google.

Yes! You’ll receive a professional certificate validating your skills in both digital marketing and WordPress website creation and optimization.

You will learn medical coding (ICD & CPT), insurance claims processing, patient billing, denial management, and healthcare documentation.

No prior medical experience is required. The course starts from the basics and is suitable for complete beginners.

Yes! Medical billing and coding is a highly sought-after skill for remote positions in clinics, hospitals, and medical billing companies.

Experienced healthcare professionals and certified billing specialists will guide you through practical exercises and real-world scenarios.

Yes, you’ll receive a professional certificate that can boost your resume and help secure job opportunities in the healthcare industry.

You’ll learn load booking, carrier setup, dispatch software, rate negotiation, broker communication, and daily dispatch operations.

Yes, no prior logistics experience is required. The course covers fundamentals and builds practical skills step by step.

Absolutely! Truck dispatching offers remote and freelance opportunities in the logistics industry.

Yes, the course emphasizes real-world scenarios and practical exercises using industry-standard tools.

Yes, you will get a professional certificate to validate your expertise in truck dispatching and logistics.

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We've been doing this for over a decade since we always want to give learning services that aren't taught in schools.

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Join today and gain the skills you need to succeed with affordable online courses.
We connect students and job seekers to the world of opportunity and job acquisition with the well-designed professional short courses in Lahore. Equip yourself with education and enlightenment that instills confidence to move ahead and break barriers.
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