Digital Marketing And WordPress

Covering key topics like SEO, Paid Ads, social media and WordPress. This course will help you connect with your audience, grow your online presence, and improve your business.

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Course Duration
3 Months
Modules
10 Module
Course Type
Short Course with Certification
Course Overiew

Digital Marketing Mastery Modules (10)

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Importance & Scope in the Modern Business World

Module 2: Components of Digital Marketing

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • SMM (Social Media Marketing)

Module 3: Search Engine Optimization (SEO) – Basics

  • How Search Engines Work?
  • On Page SEO:
    • Title, Meta Tags, Headings
    • Keyword Research Tools (Google Keyword Planner, SEMrush, Ahrefs)

Module 4: Advanced SEO Techniques

  • URL Optimization, Image Optimization
  • Off-Page SEO:
    • Backlink Building Strategies
    • Guest Blogging & Outreach
    • Directory Submission & Social Bookmarking
    • Image optimization etc

Module 05: Digital Marketing Tools You Must Know

  • Google Search Console & Google Analytics
  • SEMrush & Ahrefs
  • ChatGPT for Marketing & Content

Module 6: Social Media Marketing (SMM) – Introduction

  • Platforms Overview: Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube
  • Creating & Managing Pages

Module 7: Social Media Funnel Strategies

  • TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel)
  • Converting Audiences through SMM Strategies

Module 8: Content Marketing Fundamentals

  • Content Creation Strategies
  • Blog Writing & SEO-Friendly Content
  • Video Content for Social Media

Module 9: Web Analytics & Google Tools

  • Google Analytics (GA4) Overview
  • Setting Up Goals & Conversions
  • Understanding User Behavior Flow
  • Google Search Console Setup & XML Sitemap Submission

Module 10: Google Ads (AdWords) Basics

  • Creating a Google Ads Account
  • Campaign Types & Setup
  • Linking Google Ads with Google Analytics & Search Console

WordPress Mastery Modules (10)

Module 1: Introduction to WordPress & Website Planning

  • Importance of Websites in Digital Marketing
  • CMS Platforms (WordPress, Shopify) – Why WordPress?

Module 2: Getting Started with WordPress

  • WordPress Overview & Installation (Local via XAMPP + Live via cPanel)

Module 3: WordPress Dashboard & Basic Functionality

  • WordPress Dashboard Overview: Posts vs. Pages
  • Understanding Core Pages: Home, Blog, Services, Contactv

Module 4: Choosing & Customizing WordPress Themes

  • Choosing an SEO-friendly Theme (GeneratePress, Astra, etc.)
  • Customizing Theme Settings

Module 5: Website Structure & Navigation

  • Creating Menus, Navigation & Internal Linking
  • Optimizing Permalink Structure

Module 6: WordPress SEO Basics

  • Installing & Configuring SEO Plugin (Rank Math or Yoast)
  • On-Page SEO Implementation in WordPress

Module 7: Essential WordPress Plugins

  • Installing & Using Essential Plugins:
    • Elementor (Page Builder)
    • WP Rocket / LiteSpeed Cache (Speed)
    • Smush / ShortPixel (Image Optimization)
    • Redirection Plugin

Module 8: WordPress Performance & Security

  • Mobile-Friendly Design & Lazy Loading
  • Speed Testing with GTmetrix & PageSpeed Insights
  • SSL & HTTPS Setup
  • Basic Security Plugins (WordFence, Limit Login Attempts)

Module 9: Web Analytics & Google Tools

  • Adding Posts, Pages & Media
  • Managing SEO with Content Plugins

Module 10: Final Project – Building & Optimizing a WordPress Website

  • Build a 5-page SEO-optimized live website
  • Optimize 1 blog post & 1 product (optional)
  • Submit Sitemap to Google
  • Final report & presentation
  • Certificate of Completion
  • Class Mode
Online and physical
  • Instructor
N/A
Latest Blogs

What Our Students Say’s About Us

These are things that students who have enrolled in our courses says.
IPS Uni offers a really professional learning environment. I took their Digital Marketing course and found the content to be practical, up-to-date, and easy to apply in real-world projects.
Nabeel Ashrif
Intermedicate (ICS Student)
Great institute for skill development. The instructors are supportive, the classes are well-structured, and the flexible schedules make it easier for working students like me.
Mirza Khurram Baig
Full-Time Employee
Great institute for aspiring designers. The practical assignments and guidance from experienced trainers made learning creative and fun.
Kaleem Zahid
Undergraduate Student
Highly satisfied with IPS Uni! From the smooth admission process to interactive classes, everything was well-organized. The trainers are approachable and always ready to help
Atyeb Faisal
Bachelor of Science (Computer Science) Graduate
IPS Uni offers a really professional learning environment. I took their Digital Marketing course and found the content to be practical, up-to-date, and easy to apply in real-world projects.
Nabeel Ashrif
Intermedicate (ICS Student)
Great institute for skill development. The instructors are supportive, the classes are well-structured, and the flexible schedules make it easier for working students like me.
Mirza Khurram Baig
Full-Time Employee
Great institute for aspiring designers. The practical assignments and guidance from experienced trainers made learning creative and fun.
Kaleem Zahid
Undergraduate Student
Highly satisfied with IPS Uni! From the smooth admission process to interactive classes, everything was well-organized. The trainers are approachable and always ready to help
Atyeb Faisal
Bachelor of Science (Computer Science) Graduate
Frequently Asked Questions
Browser our faq’s below, if you can not find the answer.

IPS Uni’s course covers everything from running SEO campaigns, social media marketing, and managing WordPress websites, equipping students with practical skills for freelance and full-time roles.

Our trainers are industry professionals with local and international experience. They provide real-world insights, case studies, and hands-on guidance to help students apply theory practically.

The course equips you with skills to manage campaigns, social media, and analytics, allowing you to confidently take freelance projects or secure full-time roles in marketing teams.

Yes, IPS Uni provides a recognized certificate after completion, enhancing credibility and employability for freelance projects or full-time digital marketing positions.

The course teaches route planning, freight management, scheduling, and carrier communication through practical exercises and software simulations, making you job-ready for logistics and trucking companies.

Truck Dispatch skills are highly valuable and in demand in Pakistan and abroad. They offer strong career opportunities in logistics firms, trucking companies, and international freight management.

You will gain expertise in route optimization, freight tracking, carrier communication, and transportation software, preparing you for professional roles in trucking, logistics, and freight management.

Yes, the course offers practical, hands-on training with real-time dispatch exercises and logistics software, ensuring you gain experience applicable to professional dispatch and logistics operations.

You can work as a Medical Billing Specialist, Insurance Claims Processor, or Revenue Cycle Analyst in billing companies locally and internationally, with strong career growth potential.

The course takes 3 months, combining theoretical knowledge and hands-on exercises, preparing you quickly for real-world medical billing tasks in healthcare organizations and billing companies.

No prior experience is needed. The course starts from the basics, gradually building advanced skills, making it suitable for beginners and professionals looking to upskill in medical billing.

Yes, medical billing is highly suitable for remote work. After completing the course, you can confidently apply for work-from-home positions with hospitals, clinics, and international billing companies.

The coding expertise converts data to a graphical interface for users to interact and view it in a digital environment. It involves the use of CSS, JavaScript, and HTML. Wikipedia has everything on it. The sooner you join the IPS Unit of Education, the sooner you start learning web-development in Lahore. It is a one-stop destination for technical minds to explore their true potential. Register today 042-36400659

 

Since the job requires the presence of specific skills, we carry the most suitable faculty members to teach the subject. Not only there is a need for such individuals in the current market, but when we are done with you, emerging organizations will not waste a second to hire you.

When you talk about creating a website, HTML5, CSS3, and jQuery breathe life into it. Nothing beats the effectiveness of learning the three coding mechanisms via front-end development course. They can give you the desired product any day. We have on our panel resources that are well versed in these structures. Come in for accurate learning and get hired.

Yes, there is! As a graphic designer, when you complete the front-end development course, you are well on your way to become a front-end developer. However, practice makes you perfect. As long as you don’t stop and keep at it, the coding sense takes over and it is smooth sailing afterward. Practically building a site from scratch is part of the course with guidance at every step. Question is... are you ready to multiply your income?

SEO stands for Search Engine Optimization. Since Google outranks other search engines, SEO means getting a better rank in Google. However, Bing, DuckDuckGo and Baidu are among popular search engines but they don't have as much reach as Google. SEO enables businesses to be found on Google. When customers type in specific keywords, they want to see the best results against them. That is what you will be doing, enabling a website to rank on Google for those keywords. Enroll now to start.

A question we hear regularly. It is vital for businesses today because everything goes through Google first. If you are not working on Google, your digital efforts may all just be in vain. The people, who search for stuff on Google, get a chance to visit your website. As a result, your business finds a new potential customer. It is huge because now you have a chance to sell. Entrepreneurs, businessmen, and passionate individuals have a chance to show their true worth through this SEO course.
 

That is the gist of search engine marketing (SEM). A good dose of SEO combines with PPC management campaigns to take your business forward. Truth be told, it is high time to apply heterogeneous strategies. Nothing is as simple as it was 10 years ago, and as we go through 2020 and years to follow, we need a strong Pay-Per-Click plan combined with regular SEO tasks to stand out from the crowd. Let's start with them with the best SEO institute in Lahore.

If you are fed up of blocked accounts and campaigns never returning from the review stage, it is time to join IPS UNI for foolproof methods. That’s right! The accomplished faculty comprises of digital marketers laced with practical knowledge of running profitable PPC management campaigns. Since you are part of IPS as a graduating candidate, we want you to run AdWords like a pro. Come on in and start learning.

Generally, people tend towards Google to learn web development. It can be your best friend or your worst enemy as there is so much information to grasp. Therefore, you need a teacher who guides you through important frameworks and helps you understand the basics, just like we have here at IPS UNI. The web development course is divided into two categories. If you enjoy problem-solving, you should go for back-end development aka PHP and Laravel certification. If you have an eye for aesthetics, fancy effects, and layouts, you should learn the front-end development course.

Developers work with many frameworks. Each framework has its own advantages and disadvantages. But, the most famous ones are Angular, React, Laravel, Django, Rails, and Vue. Each framework is best for different sets of functionalities.

Everything is turning digital and computer-based due to less inaccuracy rate. From shopping to booking tickets online, you need smartphones and the Internet to get the job done. Therefore, the demand for computer-related jobs is increasing day by day. From online retailing shops, clothing sites, informational websites, online forms, to discussion forums, everything is done via websites. Thus, having knowledge of programming languages and development tools has a place in every field.

Website optimization is also known as SEO. It refers to all the procedures that are done in order to rank the website higher on Google. It includes keyword placement in content, editing image tags, meta tags, and many other things to ensure its easy access to the search engine.

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