What it means to be an SEO Expert?

What it means to be an SEO Expert?

04 Jun 2020 IPSUNI 0 SEO

Recently, we arranged an online seating with the recognized SEO expert in Lahore and Google Partner Muhammad Rafaquat Ali Kashmiri. He is a renowned name in the SEO/digital marketing world, and luckily SEO instructor in our institution.

We asked him, why should someone enroll in an SEO course or choose SEO as a career. He explained all of the things and the meeting was quite wholesome. Here are some bits of our conversation. Follow through to learn more.

Long before, when experts like Rafaquat started their career, there were not proper institutes of SEO short course in Lahore. There were no internship opportunities and aspirant SEO experts have to struggle to learn and polish their skills.

Today, you see many roadside boards about SEO training in Lahore, charging a huge amount of money. But, they are really worth it in the end.

In this article, we have answers to all these questions and the benefits that will help to clarify the SEO profession and its potential responsibilities.

Having a degree or certification in SEO training is good, but do hiring managers just look for your degree? No.

Given below is the list of things that SEO experts should have.

The SEO Skill Set

Managers require a person that knows the basics of search engine optimization, can read HTML code, writes well, and is familiar with analytics.

Communication Skills

Apart from the technical skills, an SEO expert should be able to communicate with the stakeholders. A client asks for instant results, understanding his needs, and steering him to the right path is the skill that an SEO expert should learn.

Work History/Internship

If you have previous experience in the relevant field as a social media marketing assistant or a copywriter, it’s easier to get a job. A degree gets you to the doors of any office, but it’s the working experience that gets you the job most of the time.

Even if you don’t have working experience in the relevant field, having experience related somewhat to the field benefits you in the end.

If you don’t have an internship or working experience, the professional institute of SEO training teaches so much, and then you can fill your skill gap with an entry-level job opportunity.

Generally, SEO experts are self-starters. They keep on looking for things that polish their skills automatically. You can always display such experience in front of the interviewer.

SEO Certification

A certification from a renowned institute such as IPS Unit of Education always helps to kick start career. Students can even get Google certification and achieve their goals.

Adaption to the Latest Techniques

Another thing that is admirable in the SEO industry is the ability to adopt changes. Read new trends, practice them, and open success paths for you.

These are just a few things that digital marketing/SEO experts should have. An SEO aspirant should be prepared with all of these qualities. This field is not tough, but it’s all about getting the right training and knowing the resources, which you can get at our institute.

IPS unit of education is a Professional institute of short courses in Lahore that teaches its students with industry-approved practices and the latest technologies to excel in a career. With us, you can learn and train yourself under the supervision of a professional, who has years of experience in the industry.



I have been associated with the field of education for more than ten years. The ups and downs of the Pakistani learning environment make me write about it to create awareness and initiate improvement in our education system.

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